Sometimes an “obvious” thing is only obvious when seen in the right context, or by the right person or combination of people. This is why it’s important to say aloud the “why” we do things, to name the “obvious” goals we are chasing.

Time after time when we do this, we find people hold slightly, or significantly different takes on the “same” goal. Assuming you and I have the same understanding blocks both of us from seeing the other’s perspective, which can stop us from realizing otherwise “obvious” next steps, flaws in our thinking, low hanging fruit, or even new long-term goals.

In short, talking about “obvious” things can find innovative ideas hidden in plain view.